World Cup
Watch Party
:: M 4-4-2 EVENT | 17TH JUNE 2026
Tactical workshops for demand gen leaders who’d rather be at the pub for England’s opener. We get it.
If you hear anyone talk about "brand to demand" you should go to the bar and order a round of shots.
Lots of them.
The Red
Card Rule
The Red
Card Rule
Why → You
Should Be in the → Starting XI
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Warning: Space is limited. Don’t be the one watching from the sidelines (or a boring webinar*).
*Obviously if you’ve ever attended one of our webinars they weren’t boring and you probably told your mum about it when you got home.
World Cup Watch Party
:: THE M 4-4-2 EVENT | 17TH JUNE 2026
Tactical workshops for demand gen leaders who’d rather be at the pub for England’s opener. We get it.
Marketers spend more time reporting than almost any other activity, yet poor reporting is why budgets get cut, why agencies lose clients, and why stakeholders stop believing in marketing's value. In this session, we'll breaks down where reporting goes wrong and what good looks like. Expect questions back: Do you set up a reporting structure from day one? Is governance baked in, or bolted on? And honestly, does anyone in your team actually learn from the reports they produce?
A survival guide for Marketers needing to fight their corner in a product/sales led culture. Navigating founders, sales teams, and the dreaded ROI report.
How our paid media team uses Claude today — the specific workflows, the tools we've built, and how we decide what to build next. We'll cover what Claude Code is, how it connects to Google Sheets, Slack, Google Ads and LinkedIn Ads, and how we turn those connections into working workflows. We'll break down four categories of use case — from automating the grind to building small, sharp tools shaped around how you actually work. We'll also make the case for building your own tools over buying generic "agent skills." Your accounts have context. Your clients have nuance. Building for an audience of one is the point.
→ The Training Ground
We’ve been accused of being geeks after our Hitchhiker’s Guide themed event last year. This year we’ve decided to show the world we can be hooligans by embracing football.
When surveyed 80% of our team said they would watch a football match if:
We provided food and alcohol
01
They were paid for attending and didn’t need to do any real work
02
England’s first game of the tournament is against Croatia on June 17th. And football has a lot in common with B2B Marketing (lots of people say meaningless shit in an attempt to make people buy something) so we’ve combined an event with a viewing party.
This will be practical with presentations and workshops. It’s informal and a great chance to both network and find out the latest developments in B2B marketing. Also you’re guaranteed a seat to watch the football in Central London (London Bridge is central whatever) and we’ll be making lots of really high quality football puns.
We’ve benched the thought leadership. Our speakers are tackling the actual mechanics of the game:
3 Sessions. 1 Match. Drinks on Tab.
Guaranteed Seating: Finding a chair in London during the tournament is harder than a 100% email open rate.
01
Legally Distanced: Our lawyers say we can’t call this an "Official Viewing Party," but they can’t stop us from having a very loud meeting in front of a large screen.
02
Tactical Gains: Leave with a notebook full of strategies and a slightly blurry memory of the second half.
03
We’ve been accused of being geeks after our Hitchhiker’s Guide themed event last year. This year we’ve decided to show the world we can be hooligans by embracing football.
When surveyed 80% of our team said they would watch a football match if:
We provided food and alcohol
01
They were paid for attending and didn’t need to do any real work
02
Guaranteed Seating:
Finding a chair in London during the tournament is harder than a 100% email open rate.
01
Legally Distanced: Our lawyers say we can’t call this an "Official Viewing Party," but they can’t stop us from having a very loud meeting in front of a large screen.
02
Tactical Gains: Leave with a notebook full of strategies and a slightly blurry memory of the second half.
03
England’s first game of the tournament is against Croatia on June 17th. And football has a lot in common with B2B Marketing (lots of people say meaningless shit in an attempt to make people buy something) so we’ve combined an event with a viewing party.
This will be practical with presentations and workshops. It’s informal and a great chance to both network and find out the latest developments in B2B marketing. Also you’re guaranteed a seat to watch the football in Central London (London Bridge is central whatever) and we’ll be making lots of really high quality football puns.
3 Sessions.
1 Match.
Drink on Tab.
QUICK LINKS
EXPLORE
LEGAL
B2B Marketing That
You Can Be Proud Of
© 2025 Media Forty Two. All rights reserved.
© 2025 Media Forty Two. All rights reserved.
B2B Marketing That
You Can Be Proud Of
QUICK LINKS
EXPLORE
LEGAL
→ Speakers
Alain Machado - EMEA Marketing Manager
Avnet
Jonny Pryer is the Website Marketing Manager at SEON, where he leads website strategy and optimisation to improve digital performance, user experience and business impact. His work spans WordPress, web development, UX, and marketing automation, with a strong focus on supporting growth and pipeline generation.
Emma Brooks - Head of Marketing
e2e-assure
Emma Brooks is the Head of Marketing at e2e-assure, where she leads marketing strategy across demand generation, content, PR, events and brand. With a career spanning start-up and scaling environments across B2B, B2C, in-house and agency; she brings a rare breadth of experience, always anchored to the ultimate goal: driving business growth.
Jim Orme - Digital Director
Media Forty Two
Jim is a results-driven marketing all-rounder with 4 years experience in media buying, SEM, social and marketing operations. He’s worked across some of the world's biggest B2B companies, helping teams turn complex challenges into measurable marketing impact.